The Role of Non-Tariff Measures in Export Competitiveness in the Wine Industry
DOI:
https://doi.org/10.52825/gjae.v75i.2711Keywords:
International Trade, Competitiveness, Public Policy, Gravity Model, Fractional Regression ModelAbstract
Among firms, policymakers, and researchers in trade policy instruments, the resur-gence of protectionism has sparked renewed interest, particularly in non-tariff measures (NTMs) in agri-food industries such as sanitary and phytosanitary measures (SPSs) and tech-nical barriers to trade (TBTs). Existing research suggests that the effect of NTMs on export competitiveness is unclear and calls for further investigation. This study aims to contribute to filling this gap by examining, with specific respect to the wine industry, the impact of importers’ NTMs on the export competitiveness of their trading partners. The results of our research in-dicate that the subcategories of SPSs and TBTs have a heterogeneous effect on export par-ticipation and export market share and treating them as if they were similar may lead to mis-leading or even erroneous conclusions. Nonetheless, the majority of SPSs and TBTs do pro-mote export participation, though the effect of many of these measures on market share is limited.
Downloads
References
Anderson, J. E., van Wincoop, E. (2003): Gravity with gravitas: A solution to the border puz-zle. American Economic Review 93 (1): 170-192. https://doi.org/10.1257/000282803321455214. DOI: https://doi.org/10.1257/000282803321455214
Anderson, J., Yotov, A. (2012): Gold standard gravity. NBER Working Paper No. 17835. Na-tional Bureau of Economic Research (NBER), Cambridge, USA. https://doi.org/10.3386/w17835. DOI: https://doi.org/10.3386/w17835
Anderson, K., Meloni, G., Swinnen, J. (2018): Global alcohol markets: Evolving consumption patterns, regulations, and industrial organizations. Annual Review of Resource Economics 10 (1): 105-132. https://doi.org/10.1146/annurev-resource-100517-023331. DOI: https://doi.org/10.1146/annurev-resource-100517-023331
Anders, S.M., Caswell, J.A. (2009): Standards-as-barriers versus standards-as-catalysts: As-sessing the impact of HACCP implementation on US seafood imports. American Journal of Agricultural Economics 91 (2): 310-321. https://doi.org/10.1111/j.1467-8276.2008.01239.x. DOI: https://doi.org/10.1111/j.1467-8276.2008.01239.x
Baier, S.L., Yotov, Y.V., Zylkin, T. (2019): On the widely differing effects of free trade agree-ments: Lessons from twenty years of trade integration. Journal of International Economics 116: 206-226. https://doi.org/10.1016/j.jinteco.2018.11.002. DOI: https://doi.org/10.1016/j.jinteco.2018.11.002
Beckman, J., Arita, S. (2016): Modeling the interplay between sanitary and phytosanitary measures and tariff-rate quotas under partial trade liberalization. American Journal of Agri-cultural Economics 99 (4): 1078-1095. https://doi.org/10.1093/ajae/aaw056. DOI: https://doi.org/10.1093/ajae/aaw056
Beghin, J., Maertens, M., Swinnen, J. (2015): Nontariff measures and standards in trade and global value chains. Annual Review of Resource Economics 7: 425-450. https://doi.org/10.1146/annurev-resource-100814-124917. DOI: https://doi.org/10.1146/annurev-resource-100814-124917
Beghin, J., Schweizer, H. (2021): Agricultural trade costs. Applied Economic Perspectives and Policy 43 (2): 500-530. https://doi.org/10.1002/aepp.13124. DOI: https://doi.org/10.1002/aepp.13124
Belsley, D., Kuh, E., Welsch, R. (2004): Regression diagnostics: Identifying influential data and sources of collinearity. Wiley & Sons Ltd., New Jersey, USA. https://www.wiley.com/en-us/Regression+Diagnostics%3A+Identifying+Influential+Data+and+Sources+of+Collinearity-p-9780471725145.
Cadot, O., Gourdon, J. (2016): Non-tariff measures, preferential trade agreements, and pric-es: new evidence. Review of World Economics 152 (2): 227-249. https://doi.org/10.1007/s10290-015-0242-9. DOI: https://doi.org/10.1007/s10290-015-0242-9
Cadot, O., Gourdon, J., van Tongeren, F. (2018): Estimating ad valorem equivalents of non-tariff measures: Combining price-based and quantity-based approaches. OECD Publish-ing, OECD Trade Policy Papers 215, Paris. https://doi.org/10.1787/f3cd5bdc-en. DOI: https://doi.org/10.1787/f3cd5bdc-en
Carraresi, L., Banterle, A. (2015): Agri-food competitive performance in EU countries: A fif-teen-year retrospective. International Food and Agribusiness Management Review 18 (2): 37-62. https://doi.org/10.22004/ag.econ.204135.
Castillo, J., Villanueva, E., García-Cortijo, M. (2016): The international wine trade and its new export dynamics (1988-2012): A gravity model approach. Agribusiness 32 (4): 466-481. https://doi.org/10.1002/agr.21463. DOI: https://doi.org/10.1002/agr.21463
Chaney, T. (2016): Liquidity constrained exporters. Journal of Economic Dynamics and Con-trol 72: 141-154. https://doi.org/10.1016/j.jedc.2016.03.010. DOI: https://doi.org/10.1016/j.jedc.2016.03.010
Crivelli, P., Gröschl, J. (2016): The impact of sanitary and phytosanitary measures on market entry and trade flows. The World Economy 39 (3): 444-473. https://doi.org/10.1111/twec.12283. DOI: https://doi.org/10.1111/twec.12283
Dal Bianco, A., Estrella-Orrego, M., Boatto, V., Gennari, A. (2017): Is Mercosur promoting trade? Insights from Argentinean wine exports. Spanish Journal of Agricultural Research 15 (1): 1-10. https://doi.org/10.5424/sjar/2017151-9270. DOI: https://doi.org/10.5424/sjar/2017151-9270
Dal Bianco, A., Boatto, V., Caracciolo, F., Santeramo. F. (2016): Tariffs and non-tariff fric-tions in the world wine trade. European Review of Agricultural Economics 4 3(1): 31-57. https://doi.org/10.1093/erae/jbv008. DOI: https://doi.org/10.1093/erae/jbv008
Dascal, D., Mattas, K., Tzouvelekas, V. (2002): An analysis of EU wine trade: A gravity model approach. International Advances in Economic Research 8 (2): 135-147. https://doi.org/10.1007/BF02295344 DOI: https://doi.org/10.1007/BF02295344
Dhingra, S., Freeman, R., Huang, H. (2023): The impact of non-tariff barriers on trade and welfare. Economica 90 (357): 140-177. https://doi.org/10.1111/ecca.12450. DOI: https://doi.org/10.1111/ecca.12450
Disdier, A.-C., Fontagné, F., Mimouni, M. (2008): The impact of regulations on agricultural trade: Evidence from the SPS and TBT agreements. American Journal of Agricultural Economics 90 (2): 336-350. https://doi.org/10.2307/30139588. DOI: https://doi.org/10.1111/j.1467-8276.2007.01127.x
Disdier, A.-C., Fugazza, M. (2020): A practical guide to the economic analysis of non-tariff measures. UNCTAD Report. https://doi.org/10.18356/b9cc8a8d-en. DOI: https://doi.org/10.18356/b9cc8a8d-en
Disdier, A.-C., Marette, S. (2010): The combination of gravity and welfare approaches for evaluating nontariff measures. American Journal of Agricultural Economics 92 (3): 713-726. https://doi.org/10.1093/ajae/aaq026. DOI: https://doi.org/10.1093/ajae/aaq026
Du, J., Shepotylo, O, Shi, Y (2025): Trade disintegration and agri-food trade: United Kingdom exit from EU. The World Economy. https://doi.org/10.1111/twec.13735. DOI: https://doi.org/10.1111/twec.13735
Emlinger, C., Guimbard, H. (2025): Trade aspects of the strategic dialogue on the future of EU agriculture and the impact of trade on the competitiveness and sustainability of Euro-pean agriculture. CEPII Research Report 2025-01. Brussels, Belgium. https://www.europarl.europa.eu/RegData/etudes/STUD/2025/754468/EXPO_STU(2025)754468_EN.pdf.
European Commission (2024a): Monitoring agri trade policy. Thematic analysis: Evolution of EU agri-food trade flows following the implementation of trade agreements. European Commission, DG Agriculture and Rural Development, Brussels. https://agriculture.ec.europa.eu/document/download/d986eb51-6bcc-4ff8-8a06-cf05f17d4a37_en?filename=monitoring-agri-trade-post-analysis-fta-implementation-2012-23_en.pdf.
European Commission (2024b): The future of European competitiveness - In-depth analysis and recommendations. European Commission, Brussels. https://commission.europa.eu/document/download/ec1409c1-d4b4-4882-8bdd-3519f86bbb92_en?filename=The%20future%20of%20European%20competitiveness_%20In-depth%20analysis%20and%20recommendations_0.pdf.
FAO, WHO (2025): Codex Alimentarius commission procedural manual - Thirtieth edition. Rome. https://doi.org/10.4060/cd4216en. DOI: https://doi.org/10.4060/cd4216en
Ferro, E., Otsuki, T., Wilson, J. (2015): The effect of product standards on agricultural ex-ports. Food Policy 50: 68-79. https://doi.org/10.1016/j.foodpol.2014.10.016. DOI: https://doi.org/10.1016/j.foodpol.2014.10.016
Fontagné, L., Guimbard, H., Orefice, G. (2022): Tariff-based product-level trade elasticities. Journal of International Economics 137: 103593. https://doi.org/10.1016/j.jinteco.2022.103593. DOI: https://doi.org/10.1016/j.jinteco.2022.103593
Fugazza, M., Maur, J. (2008): Non-tariff barriers in CGE models: how useful for policy? Jour-nal of Policy Modelling 30 (3): 475-490. https://doi.org/10.1016/j.jpolmod.2007.10.001. DOI: https://doi.org/10.1016/j.jpolmod.2007.10.001
Gallani, S., Krishnan, R., Wooldridge, J.M. (2015): Applications of fractional response model to the study of bounded dependent variables in accounting research. Harvard Business School Working Paper No. 16-016, Boston, USA. https://dx.doi.org/10.2139/ssrn.2642854. DOI: https://doi.org/10.2139/ssrn.2642854
Garcés, I., Vogt, A. (2025): Patterns of regulatory heterogeneity in international trade: Intensi-ty, coverage, and structure. Review of International Economics 33 (1): 125-165. https://doi.org/10.1111/roie.12736. DOI: https://doi.org/10.1111/roie.12736
Ghodsi, M., Grübler, J., Reiter, O., Stehrer, R. (2017): The evolution of non-tariff measures and their diverse effects on trade. Research Report 419. The Vienna Institute for Interna-tional Economic Studies (wiiw), Vienna, Austria. https://wiiw.ac.at/the-evolution-of-non-tariff-measures-and-their-diverse-effects-on-trade-dlp-4213.pdf.
Gourdon, J., Stone, S., van Tongeren, F. (2020): Non-tariff measures in agriculture. Tech-nical Report 147. OECD Publishing, Paris. https://doi.org/10.1787/81933f03-en. DOI: https://doi.org/10.1787/81933f03-en
Gouveia, S., Rebelo, J., Lourenço-Gomes, L. (2018): Port wine exports: A gravity model ap-proach. International Journal of Wine Business Research 30 (2): 218-242. https://doi.org/10.1108/IJWBR-02-2017-0008. DOI: https://doi.org/10.1108/IJWBR-02-2017-0008
Heid, B., Larch, M., Yotov, Y. (2021): Estimating the effects of non-discriminatory trade poli-cies within structural gravity models. Canadian Journal of Economics 54 (1): 376-409. https://doi.org/10.1111/caje.12493. DOI: https://doi.org/10.1111/caje.12493
Heckman, J.J. (1979): Sample selection bias as a specification error. Econometrica 47 (1): 153-161. https://doi.org/10.2307/1912352. DOI: https://doi.org/10.2307/1912352
Helpman, E., Melitz, M., Rubinstein, Y. (2008): Estimating trade flows: Trading partners and trading volumes. Quarterly Journal of Economics 123 (2): 441-487. https://doi.org/10.1162/qjec.2008.123.2.441. DOI: https://doi.org/10.1162/qjec.2008.123.2.441
IMF, OECD, UN, WB, WTO (2024): Working together for better climate action: Carbon pric-ing, policy spillovers, and global climate goals. World Trade Organization, Geneva, Swit-zerland. https://www.wto.org/english/res_e/booksp_e/climate_action_e.pdf.
Jafari, Y., Britz, W. (2018): Modelling heterogeneous firms and non-tariff measures in free trade agreements using Computable General Equilibrium. Economic Modelling 73: 279-294. https://doi.org/10.1016/j.econmod.2018.04.004. DOI: https://doi.org/10.1016/j.econmod.2018.04.004
Lamonaca, E., Santeramo, F.G. (2025): Trade effects of environmental technical measures. The World Economy. Forthcoming. https://doi.org/10.1111/twec.13729. DOI: https://doi.org/10.1111/twec.13729
Livingston, M., Osten, C., Roberts, D. (2008): Regulating agricultural imports to keep out for-eign pests and disease. Amber Waves: The Economics of Food, Farming, Natural Re-sources, and Rural America 6 (4): 16-23. https://doi.org/10.22004/ag.econ.124027.
Macedo, A., Gouveia, S., Rebelo, J. (2019a): Does wine quality have a bearing on exports? Agris On-Line Papers in Economics and Informatics 11(4): 49-59. https://doi.org/10.7160/aol.2019.110405. DOI: https://doi.org/10.7160/aol.2019.110405
Macedo, A., Rebelo, J., Gouveia, S. (2019b): Export propensity and intensity in the wine in-dustry: A fractional econometric approach. Bio-based and Applied Economics 8 (3): 261-277. https://doi.org/10.13128/bae-9447.
Macedo, A., Gouveia, S., Rebelo, R. (2020): Horizontal differentiation and determinants of wine exports: Evidence from Portugal. Journal of Wine Economics 15 (2): 163-180. https://doi.org/10.1017/jwe.2019.31. DOI: https://doi.org/10.1017/jwe.2019.31
Macedo, A., Rebelo, J., Gouveia, S., Santos, J., Fraga, H. (2021): International trade, non-tariff measures and climate change: Insights from Port wine exports. Journal of Economic Studies 48 (6): 1228-1243. https://doi.org/10.1108/JES-04-2020-0161. DOI: https://doi.org/10.1108/JES-04-2020-0161
Mariani, A., Pomarici, E. (2019): Barriers to wine trade. In: Ugaglia, A., Cardebat, J.-M., Corsi, A. (Eds.): The Palgrave Handbook of Wine Industry Economics: 291-315. Palgrave Mac-millan, Cham, Switzerland. https://doi.org/10.1007/978-3-319-98633-3. DOI: https://doi.org/10.1007/978-3-319-98633-3_14
Melitz, M.J. (2003): The impact of trade on intra‐industry reallocations and aggregate industry productivity. Econometrica 71 (6): 1695-1725. https://doi.org/10.1111/1468-0262.00467. DOI: https://doi.org/10.1111/1468-0262.00467
Morland, C., Tandetzki, J., Schier, F. (2025): An evaluation of gravity models and artificial neuronal networks on bilateral trade flows in wood markets. Forest Policy and Economics 172: 103457: 1-13. https://doi.org/10.1016/j.forpol.2025.103457. DOI: https://doi.org/10.1016/j.forpol.2025.103457
Murina, M., Nicita, A. (2017): Trading with conditions: The effect of sanitary and phytosanitary measures on the agricultural exports from low-income countries. The World Economy 40 (1): 168-181. https://doi.org/10.1111/twec.12368. DOI: https://doi.org/10.1111/twec.12368
Nicita, A., Gourdon, J. (2013): A preliminary analysis on newly collected data on non-tariff measures. United Nations, New York and Geneva. https://unctad.org/system/files/official-document/itcdtab54_en.pdf.
Papke, L.E., Wooldridge, J.M. (1996): Econometric methods for fractional response variables with an application to 401(k) plan participation rates. Journal of Applied Econometrics 11 (6): 619-632. https://doi.org/10.1002/(SICI)1099-1255(199611)11:6<619::AID-JAE418>3.0.CO;2-1. DOI: https://doi.org/10.1002/(SICI)1099-1255(199611)11:6<619::AID-JAE418>3.0.CO;2-1
Papke, L. E., Wooldridge, J. M. (2008): Panel data methods for fractional response variables with an application to test pass rates. Journal of Econometrics 145 (1): 121-133. https://doi.org/10.1016/j.jeconom.2008.05.009. DOI: https://doi.org/10.1016/j.jeconom.2008.05.009
Peci, J., Sanjuán, A.I. (2020): The dual trade impact of non-tariff measures: An empirical as-sessment of China’s pork imports. European Review of Agricultural Economics 47 (5): 1716-39. https://doi.org/10.1093/erae/jbaa005. DOI: https://doi.org/10.1093/erae/jbaa005
Ramalho, E., Ramalho, J., Murteira, J. (2011): Alternative estimating and testing empirical strategies for fractional regression models. Journal of Economic Surveys 25 (1): 19-68. https://doi.org/10.1111/j.1467-6419.2009.00602.x. DOI: https://doi.org/10.1111/j.1467-6419.2009.00602.x
Ridley, W.C., Luckstead, J., Devadoss, S. (2022): Wine: The punching bag in trade retaliation. Food Policy 109: 102250. https://doi.org/10.1016/j.foodpol.2022.102250. DOI: https://doi.org/10.1016/j.foodpol.2022.102250
Ridley, W.C., Luckstead, J., Devadoss, S. (2024): Impacts of tariffs and NTMs on beef, pork and poultry trade. Journal of Agricultural Economics 75 (2): 546-572. https://doi.org/10.1111/1477-9552.12574. DOI: https://doi.org/10.1111/1477-9552.12574
Santeramo, F.G, Cammeo, J., Casamassima, A., Lamonaca, E. (2025): A vision to opera-tionalise a sustainable agricultural trade regime. Policy Brief. European University Institute, San Domenico di Fiesole (FI), Italy. https://data.europa.eu/doi/10.2870/1490658.
Santeramo, F.G., Lamonaca, E. (2019): The effects of non-tariff measures on agri-food trade: A review and meta-analysis of empirical evidence. Journal of Agricultural Econom-ics 70 (3): 595-617. https://doi.org/10.1111/1477-9552.12316. DOI: https://doi.org/10.1111/1477-9552.12316
Santeramo, F.G., Lamonaca, E. (2022a): On the trade effects of bilateral SPS measures in developed and developing countries. The World Economy 45 (10): 3109-3145. https://doi.org/10.1111/twec.13256. DOI: https://doi.org/10.1111/twec.13256
Santeramo, F.G., Lamonaca E. (2022b): Standards and regulatory cooperation in regional trade agreements: What the effects on trade? Applied Economic Perspectives and Policy 44 (4): 1682-1701. https://doi.org/10.1002/aepp.13276. DOI: https://doi.org/10.1002/aepp.13276
Santeramo, F.G., Lamonaca, E., Nardone, G., Seccia, A. (2019): The benefits of country-specific non-tariff measures in world wine trade. Wine Economics and Policy 8 (1): 28-37. https://doi.org/10.1016/j.wep.2018.12.001. DOI: https://doi.org/10.1016/j.wep.2018.12.001
Shepotylo, O. (2016): Effect of non-tariff measures on extensive and intensive margins of exports in seafood trade. Marine Policy 68: 47-54. https://doi.org/10.1016/j.marpol.2016.02.014. DOI: https://doi.org/10.1016/j.marpol.2016.02.014
Shepherd, B., Wilson, J.S. (2013): Product standards and developing country agricultural ex-ports: The case of the European Union. Food Policy 42: 16-27. https://doi.org/10.1016/j.foodpol.2013.06.003. DOI: https://doi.org/10.1016/j.foodpol.2013.06.003
Silva, J.M., Tenreyro, S. (2006): The log of gravity. Review of Economics and Statistics 88 (4): 641-658. https://doi.org/10.1162/rest.88.4.641. DOI: https://doi.org/10.1162/rest.88.4.641
UNCTAD (United Nations Conference on Trade and Development) (2019): International clas-sification of non-tariff measures - 2019 edition. New York, USA. https://unctad.org/system/files/official-document/ditctab2019d5_en.pdf.
Vollrath, T.L., Gehlhar, M.J., Hallahan, C.B. (2009): Bilateral import protection, free trade agreements, and other factors influencing trade flows in agriculture and clothing. Journal of Agricultural Economics 60 (2): 298-317. https://doi.org/10.1111/j.1477-9552.2008.00186.x. DOI: https://doi.org/10.1111/j.1477-9552.2008.00186.x
Wijnands, J., Bremmers, H., van der Meulen, B., Poppe, K. (2008): An economic and legal assessment of the EU food industry’s competitiveness. Agribusiness 24 (4): 417-439. https://doi.org/10.1002/agr.20167. DOI: https://doi.org/10.1002/agr.20167
Xiong, B., Beghin, J. (2014): Disentangling demand-enhancing and trade-cost effects of max-imum residue regulations. Economic Inquiry 52 (3): 1190-1203. https://doi.org/10.1111/ecin.12082. DOI: https://doi.org/10.1111/ecin.12082
Yotov, Y.V., Piermartini, R., Monteiro, J.-A., Larch, M. (2016): An Advanced Guide to Trade Policy Analysis: The Structural Gravity Model. World Trade Organization, Geneva. https://doi.org/10.30875/abc0167e-en. DOI: https://doi.org/10.30875/abc0167e-en
Yu, H., Li, S., Liu, Y., Liu, Q., Lu, Y. (2023): Do international trade frictions influence the com-petitiveness of entity enterprises? Evidence from the perspective of financialization. Sage Open 13 (4). https://doi.org/10.1177/215824402312209. DOI: https://doi.org/10.1177/21582440231220939
Zhang, L., Onel, G., Seale, J.L. (2021): Aircraft dispute, wine, and the US-EU trade war: Im-plications for US consumers and wine suppliers. Journal of Agricultural and Applied Eco-nomics 53: 301-321. https://doi.org/10.1017/aae.2021.10. DOI: https://doi.org/10.1017/aae.2021.10
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Sofia Gouveia, Anthony Macedo, João Rebelo

This work is licensed under a Creative Commons Attribution 4.0 International License.
Accepted 2025-12-18
Published 2026-03-05
Funding data
-
Fundação para a Ciência e a Tecnologia
Grant numbers project UID/04011